International expansion of "POPCY"
"Upcycling and Recycling: A Reborn Design and Technical Innovation. The term “upcycling” was coined in 1994 by German engineer Reiner Pliz. a. Recycling at the time diminished the value of old or used products, so he suggested new value must be added instead, leading to the aforementioned term “upcycling”.
Nowadays, the concept of upcycling is gaining popularity all over the world. Everyone appears to be more aware of the environmental impact of their purchases. Reuse, recycling, and upcycling are becoming important elements in the future fashion industry, and customers are taking notice.
Popcy is proud to be one of the first brands to make upcycling the core of our business. We are on a mission to reach out to people all over the world and show them real-world examples of how to repurpose deadstock products. Meanwhile, it will retain its luxury and unique features.
Our "Popcy x Landmarks" campaign seeks to reconnect enthusiasts with history (as an analogy for the environment), as a reminder of heritage, and the importance of ensuring its transmission to future generations.
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